Category: Casino Operators

Affiliate marketing is a key user acquisition channel in gambling—but it’s also one of the most mismanaged. When funnels aren’t properly tracked, attributed, or monitored for compliance, they leak money, miss conversions, and create regulatory exposure. This post explains the mechanics of affiliate funnels, how to implement accurate tracking and attribution, and where compliance fits… Continue reading Affiliate Funnels: Tracking, Attribution, and Compliance

In gambling platforms, the right payment mix is about more than convenience—it’s about conversion, trust, and regulation. Users expect fast, familiar, and secure options, and failing to deliver that at checkout can mean high drop-offs and lost lifetime value. This post unpacks how to build a smart, localized payment mix—covering card schemes, alternative payment methods (APMs), and… Continue reading Payment Mix: Cards, APMs, and Local Favorites